Here are details of some of the training sessions on offer. All sessions are designed to be bespoke for each client
BOOST YOUR CAREER BY BUILDING YOUR PERSONAL BRAND
Building your professional reputation and developing a ‘personal brand’
Reputation management is not just for firms and corporates. Everyone has an individual reputation: you can actively develop yours to build your business or your career. This session will help you identify your professional and personal strengths, work on ways to develop to your full potential, and help you to position yourself for the long-term.
GET CONNECTED TO GET AHEAD
Develop a professional network that will support you throughout your career
If your heart sinks at the thought of ‘networking’, think again: you may not realise that you already have more of a network than you think, and this session will help you plan to extend and develop it in helpful directions. We will analyse your existing connections, identify who you should be getting to know, and explain how to get organised and build a long-lasting and productive network.
PRACTITIONER TO ADVISER: TRANSFORM YOURSELF INTO A COMMUNICATIONS ADVISER
How to develop from a talented implementer into an adviser to individuals and institutions on brand and reputation
Every PR practitioner, whether in-house or agency, reaches a stage where they need to evolve from a talented and diligent ‘do-er’ into an adviser who provides guidance on communications issues, planning and implementation. This course is designed to prepare practitioners for this transition.
HANDLING CRISIS SITUATIONS AND DEFENSIVE ISSUES
Why you should practise handling crisis situations and defensive issues
Many organisations will experience a crisis – but all will experience defensive issues which need to be handled sensitively. Doing this is one of the key skills of an effective PR practitioner and preparation is critical. This course addresses practical ways in which to anticipate potential problems and also how to prevent a defensive issue turning into a crisis.
COMMUNICATING AS A LEADER
Become the best communicator you can be: how to be effective – in a style that is true to yourself
Why are you communicating? Why are you communicating and to whom? What impression do you want your team or your audience to take from this? What response do you want from them? What outcome are you aiming for?
How do you communicate effectively? How do you, as a senior manager, communicate – in large and small groups and in formal and informal situations? What is your personal style? How can you build on this to increase your effectiveness?
Where is this leading? Where are you leading your team? How will you articulate your vision? What are the messages you want to get across? What makes people follow leaders? How will you know if it’s been effective? How will you measure your success?
HOW TO BE THE BEST PR TEAM IN TOWN
What does the business need from you?
Becoming advisers to your internal client: Planning, training, identifying opportunities. Representing the outside world into the firm: what’s topical, who is writing, advising on external commentary
Communicating with your internal client: Managing expectations, explaining the PR process, investment in relationships, significance of coverage
Establishing priorities and measurable aims: Communications plans for each priority area: aims, audiences, messages, targets, opportunities and measurement
Goals and measurement: 6 and 12 month goals; target commentators; evaluation against main competitors; measurement of damage limitation and what didn’t appear