Andersen: The Story of a Crisis

After the collapse of Andersen following Enron’s bankruptcy, we in the media team found that, although the firm’s reputation was, at the time, destroyed, our reputation as a team and as individuals survived and, in some ways prospered, as we earned the respect and (after the event) empathy of the media. It taught me that personal reputation is very real and can be managed – just as we all learn to manage the reputations of the brands we work with.

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